See, touch, and experience the fun!

TOKYO TOY SHOW, Japan's largest toy exhibition, will be held at TOKYO BIGSIGHT over four days, from Thursday, August 27 to Sunday, August 30, 2026.
The first two days are dedicated to industry professionals (Business Days), while the final two days are open to the public (Public Days).

During the Business Days, exhibitors share a variety of the latest industry developments, providing valuable insight into trends shaping the toy market.

The best way to experience the joy of toys is to see them and play with them firsthand! The Public Days are packed with activities where visitors can see, touch, and enjoy various toys.

Business Matching Fair: August 27 (Thu) and 28 (Fri)

During these two Business Days, exhibitors will share a wide range of the latest information, making this the premier opportunity for buyers and media representatives from Japan and abroad to gain insight into trends in the toy industry.

On Thursday, August 27, we’ll be holding a business seminar organized by the event organizers!
On Friday, August 28, we’ll also be hosting a “Toy and Hobby Manufacturer Industry Research Seminar,” where students preparing for job hunting are more than welcome to attend!

Public Days: Saturday, August 29 & Sunday, August 30

The best way to experience the “joy of toys” is to interact with as many of them as possible!
The main appeal of the Public Days is the abundance of events where you can see, touch, and have fun.
This year, we’re once again co-hosting with the ultimate gaming and hobby festival, CoroCoro Tamashii Festival, so there will be plenty of events to enjoy!

◆Event Overview

• Dates: Business Matching Fair (Business Days)
  Thursday, August 27, 2026, 10:00 a.m. – 5:30 p.m.
  Friday, August 28, 2026, 9:30 a.m. – 5:00 p.m.
  ⇒ Register online in advance
• Event Dates: Public Days
  *Concurrent Event: “Korokoro Soul Festival”
  Saturday, August 29, 2026, 9:00 AM – 5:00 PM
  Sunday, August 30, 2026, 9:00 AM – 4:00 PM
  ⇒ Purchase general admission tickets
• Venue: Business Matching Fair (Business Day)
  Tokyo Big Sight, 3-11-1 Ariake, Koto-ku, Tokyo
  Tokyo Toy Show: West Halls 1, 2, 3, and 4
  CoroCoro Tamashii Festival: West Hall 2